Bhubaneswar: In what termed to be a landmark moment for Odisha’s entertainment industry, as many as 15 music videos were released at a grand ceremony held at a hotel here on Wednesday, ushering in the New Year 2026 on a high note.
According to the director of the music videos Babu Babu, the feat is a significant milestone, as Odisha witnesses a remarkably high demand for music videos compared to many other parts of the country.
The release event was graced by some of the biggest names in the music industry, including music director Lakshmikant Palit, actor Bobby Mishra, media planner Pranay Jethi, and popular playback singer and music director Jali Swain. Other prominent guests included actor Kailash Mahapatra and producer Raghav Swain.
The event was a celebration not just for the release of music videos but also for the opportunity it provided to many fresh talents in the music and film industry. Under the direction of Babu Babu, several new actors and actresses, along with well-known artistes from the film and television world, showcased their talents.
This initiative has given a platform to not only singers and music directors but also actors, thereby creating job opportunities in the entertainment sector. What makes Babu Babu’s work even more remarkable is his close-knit relationship with his team. His reputation as a friendly and approachable director has made him a favorite among technicians, and many are eager to work with him.
His innovative and unique approach to music video production has earned the trust of both new and seasoned producers.Babu Babu’s success is not just about the numbers but also the positive impact he has had on Odisha’s music and film industry.
He has directed over 200 music videos, and his productions have become extremely popular among the audience. The 15 music videos released recently include songs such as ‘Mu Bhala Nahin Re Kalia’, ‘Tharute Kahi De Khali’, ‘To Prem Mo Paain Jaruri Heu’, ‘Gote Cup Coffee’, and several others, all of which are gaining traction with viewers.
Speaking about his future plans, Babu Babu said he intends to continue delivering hit music videos, one after another, throughout the year, ensuring that the audience always has something fresh to enjoy. His dedication and passion for his craft have made him a beloved figure in Odisha’s entertainment industry.
As the demand for music videos continues to rise, Babu Babu’s creative vision is set to play a defining role in shaping the future of Odisha’s entertainment landscape.
The grand occasion was hosted by Guddi Sanjogana, who kept the crowd engaged throughout the ceremony.
